Sun Tzu: Art of Business (Edisi Bahasa Melayu)

Sun Tzu: Art of Business (Edisi Bahasa Melayu)

Mereka yang gemar membaca buku tentang strategi sudah pastinya mengenali "Art Of War" yang dikarang oleh Sun Tzu. Buku ini mengolah semula kandungan asal dengan tajuk baru "Art Of Business". Inilah tarikan yang pertama. Tarikan yang kedua ialah pembentangan Kajian Kes (Case Study). Saya kira ia satu penceritaan yang baik; bagaimana kisah-kisah kejayaan perniagaan menjadi teladan kepada pembaca. Tarikan ketiga ialah kartun yang diselitkan pada setiap cerita. Pada awalnya saya fikir buku ini pasti membuatkan anak lelaki saya tertarik untuk membacanya. Walaubagaimanapun, dia nampaknya kurang menghargainya. Barangkali agak sukar hendak melukis kartun yang berkaitan dengan Kajian Kes dalam ruang kecil.

ENGLISH TRANSLATION:

Sun Tzu: Art of Business (Malay Edition)

People who enjoy reading books on strategy certainly know "Art Of War" written by Sun Tzu. This book rewrite the original content with the new title "Art Of Business". This is the first attraction. The second attraction was the presentation of the case study (Case Study). I think it's a good narrative: how the business success stories serves as an example to the reader. The third attraction is the cartoon inserted in each story. At first I thought this book would make my son interested in reading it. However, he seemed less than appreciative. Perhaps it is difficult to draw cartoons related to the case study in a small space.

Panduan Menulis Novel: Teknik Surah Yusuf

Penulis: Ainon Mohd

Harga: RM 21.50 / RM 24.50 ISBN-13: 978-967-369-102-9 Tarikh Terbit: 22 Apr 2011 Jumlah Muka Surat :

Kategori: Penulisan

Penerbit: PTS Professional Publishing Sdn Bhd

Komen saya:

Di samping tajuknya yang menarik perhatian, antara sebab utama yang lain yang mendorong saya untuk membeli buku ini adalah nama penulisnya. Bagi saya, Ainon Mohd merupakan seorang penulis yang tersohor; maka sudah tentu kandungan buku ini bermutu tinggi.

Setelah menghabiskan 4 jam membacanya tanpa henti saya merumuskan bahawa idea ini adalah tulen, i.e Teori Surah Yusuf yang dikemukakan belum pernah saya baca dari sumber yang lain. Akan tetapi cara olahan buku ini, pada pandangan saya, masih perlu diperbaiki lagi. Saya dapati terdapat butir dan frasa yang diulang acapkali sehingga saya terfikir seolah-olah penulis tidak menyusun aliran penulisannya dengan lancar ataupun ianya merupakan kompilasi catatan orang lain yang dikumpul dan disusun semula tanpa disunting secara bersepadu.

Tahniah di atas ilham yang dikupas dari Surah Yusuf.

Joseph Bennette, "A Course in Light-Speed Reading: A Return to Natural Intuitive Reading"

Joseph Bennette, "A Course in Light-Speed Reading: A Return to Natural Intuitive Reading"
Cr..teSpace | 2001 | ISBN: 0963150694, 1434835901 | 107 pages | PDF | 1,2 MB

About speed reading - Wake Forest research indicates that slow reading speeds contribute to dropout and teen suicide rates. Just one summer with A Course in Light-Speed Reading can turn a slow teen reader into a super reader and student. What would you do if you could speed read? Would you complete that degree program you've been working on? Would you read that big 500 page novel you've wanted to read? Would you finally catch up on all those magazines you've wanted to read? Would you enjoy some more free time to do what you want to do? Have you ever felt like you were sub-par or just not good enough because you couldn't read very well? Or maybe you felt like you could read, but not as fast as you would like? Just imagine what you would do if you could read three to 100 times faster than you do now. Learn how to get your brain in "the zone" at will. Once in the zone, there is no upper limit on how fast you can read just as there is no upper limit on how fast you can think.

Austin J. Freeley, David L. Steinberg, "Argumentation and Debate: Critical Thinking for Reasoned Decision Making" W adsworth Pub lishing | 2008 | ISB

Austin J. Freeley, David L. Steinberg, "Argumentation and Debate: Critical Thinking for Reasoned Decision Making"
W adsworth Pub lishing | 2008 | ISBN: 0495095907 | 544 pages | PDF | 2 MB

This comprehensive introduction to the principles and practice of argumentation and debate uses a clear, concise, and engaging presentation that makes even complex material easy to understand. ARGUMENTATION AND DEBATE features concepts, argumentation models, practical guides, and real-life scenarios that you use to enhance your skills in academic debates. With an emphasis on critical thinking, reasoned decision making, and advocacy skills, this text empowers you to participate actively as citizens in a democratic society.

Jason Rich, "Brain Storm: Tap into Your Creativity to Generate Awesome Ideas and Remarkable Results"

Jason Rich, "Brain Storm: Tap into Your Creativity to Generate Awesome Ideas and Remarkable Results"
C.reer Press | 2003 | ISBN: 1564146685 | 187 pages | CHM | 5,5 MB

Business people, entrepreneurs, artists, entertainers, parents, students, teachers, and people from all walks of life can improve their lives by learning how to brainstorm. Successfully implementing an idea is what generates success and results, whether it's a business or personal challenge. Here is a fun, easy-to-read, upbeat book designed to help people boost creativity by learning how to brainstorm and transform their best ideas into reality. Starting with the basics, this book discusses the anatomy of ideas and how they're generated. Focusing on various brainstorming techniques, it offers step-by-step directions for using these techniques as an individual or in a group situation. It helps readers analyze their ideas, pick out the best ones, and implement those ideas to produce positive and measurable results. This book also features in-depth interviews and profiles of a handful of well known people whose brainstorming skills have led them to incredible success.

A.C. Mail Order, "How To Tap The Incredible Secret Powers Of Your Mind" A.C. Mail Order | 2000 | ISBN: N/A | 218 pages | PDF | 2,6 MB

A.C. Mail Order, "How To Tap The Incredible Secret Powers Of Your Mind"
A.C. Mail Order | 2000 | ISBN: N/A | 218 pages | PDF | 2,6 MB

How To Tap The Incredible Secret Powers of Your Own Mind is a ten part home study course of a very special kind. The kind you don't find in textbooks. The kind that works. And works so well that it will inject your life with enough ideas to make your head spin!
This book covers:
-How you can give up smoking easily.
-How you can save ?¨º134,000!
-How some cancer sufferers have even been taught how to use the power of their mind to cure themselves!
-How you can look and feel years younger. It is actually possible to achieve greater longevity by reversing the ageing process !
-How you can control or even eliminate pain.
-How you can improve your eyesight by at least 50% by using the power of your mind alone.
-How you can remove and cure phobias like fear of flying, fear of enclosed spaces, fear of insects.
-How you can read a 300 page book in under five minutes.
-How you can learn a foreign language in days not months.
-How you can improve your ability at any sport.
-How you can improve your ability at playing any musical instrument in a fraction of the time.
-All these things and MUCH MUCH more are possible once you have been shown how to harness the incredible power of your mind.
The secret lies in the fact that each of us have two minds. A conscious mind and a subconscious mind. It is the subconscious mind that houses a vast array of functions that we are only beginning to understand.

Robert Harris, "Techniques for Creative Thinking"

Robert Harris, "Techniques for Creative Thinking"
Robert Harris | 1998 | ISBN: N/A | 93 pages | PDF | 5,4 MB

About the author: Robert Harris is Professor of English at Vanguard University of Southern California in
Costa Mesa, California.

Richard Bandler, "Using Your Brain For a Change: Neuro-Linguistic Programming"

Richard Bandler, "Using Your Brain For a Change: Neuro-Linguistic Programming"
R.al P.ople Press | 1985 | ISBN: 0911226265, 0911226273 | 165 pages | PDF | 1,6 MB

This book opens a doorway to a practical new way of understanding how your mind works. More important, this book teaches specific simple principles that you can use to "run your own brain." It teaches you how to change your own experience when you're not pleased with it, and to further enhance your enjoyment when your life is going well.

Jim Murphy, "Inner Excellence: Achieve Extraordinary Business Success through Mental Toughness"

Jim Murphy, "Inner Excellence: Achieve Extraordinary Business Success through Mental Toughness"
MgH | 2009 | ISBN: 0071635041 | 272 pages | PDF | 1,3 MB

TRAIN YOUR BRAIN FOR EXTRAORDINARY SUCCESS

Now more than ever, you need a competitive edge to succeed-no matter what your field or profession. This step-by-step training manual from one of North America's top performance coaches taps into the winning mindsets of Olympic stars, professional sports teams, and Navy Seals among others to help you achieve higher levels of performance than you ever thought possible. Jim Murphy's complete program of proven mental techniques is based on life principles that easily apply to your company, your career, and everything you do.

Inner Excellence shows you how to:
• CONNECT WITH YOUR PASSION-and run with it
• FOCUS YOUR ENERGY-and reach your goals
• BUILD ON YOUR STRENGTHS-and live your dreams
• GET IN THE ZONE-and achieve the extraordinary
Filled with mental performance-enhancing exercises, creative goal-driven game plans, and 50 inspiring interviews, Inner Excellence raises the bar for success in business and in life.
“Jim is an expert in his field. Inner Excellence transcends athletics and will have a profound effect on everyone who applies these methods in their life.”
-John Kehoe, author of Mind Power into the 21st Century

Kevin Hogan, "The Secret Language of Business: How to Read Anyone in 3 Seconds or Less"

Kevin Hogan, "The Secret Language of Business: How to Read Anyone in 3 Seconds or Less"
W..ey | 2008 | ISBN: 0470222891 | PDF | 256 pages | 11,9 MB

The Secret Language of Business reveals the secrets of body language and nonverbal communication. Successful professionals need more than just good communication skills, you also need the ability to interpret the nonverbal signals that everyone displays. You’ll learn how to master and manipulate your own body language, read the body language of others, and influence people through your new skills and perception. No matter what business you’re in, this is a valuable guide to achieving more in life and business.

Stephen G. Haines, "The Manager's Pocket Guide to Systems Thinking and Learning"

Stephen G. Haines, "The Manager's Pocket Guide to Systems Thinking and Learning"
HR.D Press | 1999 | ISBN: 0874254531 | 226 Pages | PDF | 2 MB

Systems Thinking is a more natural and better way to think, learn, act, and achieve desired results. Effectively implemented, it can dramatically improve a manager's effectiveness in today's complex and interconnected business world. This book provides managers with many practical new Systems Thinking tools and the main concepts of Systems Thinking to enhance individual, team, and organizational learning, change, and performance.

John P. Kotter, Dan S. Cohen, "The Heart of Change: Real-Life Stories of How People Change Their Organizations" H..rd Business Sch.ol Press | 2002 |

John P. Kotter, Dan S. Cohen, "The Heart of Change: Real-Life Stories of How People Change Their Organizations"
H..rd Business Sch.ol Press | 2002 | ISBN: 1578512549 | 190 pages | PDF | 1 MB

John Kotter's international bestseller Leading Change struck a powerful chord with legions of managers everywhere. It acknowledged the cynicism, pain, and fear they faced in implementing large-scale change-but also armed them with an eight-step plan of action for leaping boldly forward in a turbulent world.

Now, Kotter and coauthor Dan S. Cohen delve deeper into the subject of change to get to the heart of how change actually happens. Through compelling, real-life stories from people in the trenches, in all kinds of organizations, the authors attack the fundamental problem that underlies every major transformation: How do you go beyond simply getting your message across to truly changing people's behavior?

Based on interviews within over 100 organizations in the midst of large-scale change, The Heart of Change delivers the simple yet provocative answer to this question, forever altering the way organizations and individuals approach change. While most companies believe change happens by making people think differently, Kotter and Cohen say the key lies in making them feel differently. They introduce a new dynamic-"see-feel-change"-that fuels action by showing people potent reasons for change that spark their emotions.

Organized around the revolutionary eight-step change process introduced in Leading Change, this story-driven book shows how the best change leaders use not just reports or analysis, but gloves, video cameras, airplanes, office design, and other concrete elements to impel people toward positive action. The authors reveal how this appeal to the heart-over the mind-motivates people to overcome even daunting obstacles to change and produce breathtaking results.

For individuals in every walk of life and companies in every stage of change, this compact, no-nonsense book captures the heart-and the how-of successful change.

The Heart of Change is the follow-up to John Kotter's enormously popular book Leading Change, in which he outlines a framework for implementing change that sidesteps many of the pitfalls common to organizations looking to turn themselves around. The essence of Kotter's message is this: the reason so many change initiatives fail is that they rely too much on "data gathering, analysis, report writing, and presentations" instead of a more creative approach aimed at grabbing the "feelings that motivate useful action." In The Heart of Change, Kotter, with the help of Dan Cohen, a partner at Deloitte Consulting, shows how his eight-step approach has worked at over 100 organizations. In just about every case, change happened because the players were led to "see" and "feel" the change. In one example, a sales representative underscores a sense of urgency to change a manufacturing process by showing a videotaped interview with an unhappy customer; in another, a purchasing manager makes his point to senior management about corporate waste by displaying on the company's boardroom table the 424 different kinds of gloves that the company had procured through different vendors at vastly different prices. Well written and loaded with real-life examples and practical advice, The Heart of Change towers over other change-management titles. Managers and employees at organizations both big and small will find much to draw from. Highly recommended. --Harry C. Edwards

Charles C. Manz, Henry P. Sims, "The new superleadership: leading others to lead themselves" Ber rett-Koe hler Pu blishers | 2001 | ISBN: 1576751058

Charles C. Manz, Henry P. Sims, "The new superleadership: leading others to lead themselves"
Ber rett-Koe hler Pu blishers | 2001 | ISBN: 1576751058 | 256 pages | PDF | 1 MB

THE TRULY EFFECTIVE LEADER today must be one who leads others to lead themselves. The rapid pace of change demands fast and flexible responses throughout the organization—there’s no time to wait for directives from the top. And the highly-skilled workers so vital to organizational success also demand a high degree of independence. Old-fashioned command-and-control leadership is just too slow and stifling.

Charles Manz and Henry Sims, Jr. pioneered the concept self-leadership in their bestselling book SuperLeadership. In The New SuperLeadership, the authors present new content and examples designed to help leaders develop the kind of autonomous, quick-reacting workforce necessary to thrive in these turbulent times. This enriched and expanded edition takes the concepts in the first edition to another level by emphasizing a pragmatic, how-to approach for developing leaders at every level of the organization.

Drawing on contemporary examples and profiles, many from the high-tech and information sectors, Manz and Sims shatter the myth of the traditional, aggrandized versions of "heroic" leadership. They show that a leader truly becomes successful by turning followers into extraordinary self-leaders—pillars of strength that will support the organization at every level. They detail a series of action-oriented steps through which the SuperLeader provides an opportunity for followers to express and develop their own leadership skills—and in the process become highly motivated, dynamic contributors.

The New SuperLeadership critically reviews traditional leadership styles, vividly illustrating the drawbacks of each: the "Strong Man" whose reliance on fear-based compliance smothers initiative; the "Transactor" who promotes a narrow "what’s in it for me?" mentality; and the "Visionary Hero" whose powerful personality inspires commitment but inadvertently discourages independent thinking. By bringing out the leader in every employee, SuperLeadership enables leaders to avoid these pitfalls and develop an enthusiastic, innovative and energized workforce.

The New SuperLeadership is a radically new way of looking at leadership, offering a leadership paradigm ideally suited to the realities of the modern workplace. It reveals that the only way to succeed today is to tap into the innate leadership potential that lies within every employee.

Diana Whitney, Amanda Trosten-Bloom and David Cooperrider, "The Power of Appreciative Inquiry: A Practical Guide to Positive Change"

Diana Whitney, Amanda Trosten-Bloom and David Cooperrider, "The Power of Appreciative Inquiry: A Practical Guide to Positive Change"
Ber rett-Koe hler Publish ers | 2010 | ISBN: 1605093289 | 288 pages | PDF | 2,3 MB

The Power of Appreciative Inquiry describes a wildly popular approach to organizational change that dramatically improves performance by encouraging people to study, discuss, learn from, and build on what's working, rather than simply trying to fix what's not. Whitney and Trosten-Bloom use examples from many different types of organizations to illustrate Appreciative Inquiry (AI) in action. A how-to book but not a manual, The Power of Appreciative Inquiry describes the newest ideas and practices in the field of Appreciative Inquiry since its inception in 1985. In updating the second edition, the authors conducted an appreciative inquiry with first edition readers, focusing especially on users in markets and universities. At the urging of these readers, the authors have included a new chapter on the community applications of Appreciative Inquiry, as well as a host of new examples and other enhancements.

Ian Stewart, "Professor Stewart's Cabinet of Mathematical Curiosities"

Ian Stewart, "Professor Stewart's Cabinet of Mathematical Curiosities"
B.sic Books | 2009 | ISBN: 0465013023 | 320 pages | PDF | 3 MB

Knowing that the most exciting math is not taught in school, Professor Ian Stewart has spent years filling his cabinet with intriguing mathematical games, puzzles, stories, and factoids intended for the adventurous mind. This book reveals the most exhilarating oddities from Professor Stewart’s legendary cabinet.
Inside, you will find hidden gems of logic, geometry, and probability—like how to extract a cherry from a cocktail glass (harder than you think), a pop-up dodecahedron, and the real reason why you can’t divide anything by zero. Scattered among these are keys to Fermat’s last theorem, the Poincare conjecture, chaos theory, and the P=NP problem (you’ll win a million dollars if you solve it). You never know what enigmas you’ll find in the Stewart cabinet, but they’re sure to be clever, mind-expanding, and delightfully fun.

Larry Dressler, Roger Schwarz, "Standing in the Fire: Leading High-Heat Meetings with Clarity, Calm, and Courage"

Larry Dressler, Roger Schwarz, "Standing in the Fire: Leading High-Heat Meetings with Clarity, Calm, and Courage"
Berr ett-Ko ehler Pub lishers | 2010 | ISBN: 1576759709 | 192 pages | PDF | 1,1 MB

Many experienced facilitators, OD consultants, coaches, and organizational leaders increasingly find themselves “standing in the fire” -- working in situations where group and community members are polarized, angry, fearful, and confused. Facilitator Larry Dressler has come to believe that simply picking up yet another method or technique won’t help in situations like these. What has a truly transformational impact is what he calls the facilitator’s presence. Cultivating an ability to access a compassionate presence that people experience as open, authentic, and clear in intention during the most difficult situations moves facilitators from being competent professionals to being on a path toward self-mastery.

Standing in the Fire offers a set of self-directed principles and practices that enable facilitators to work on themselves—to keep their emotional balance no matter how overheated things threaten to become. It brings together profound teachings from diverse fields, including western psychology, eastern spiritual practices, the arts, social sciences and medical research. Dressler’s grounded, empathetic approach helps readers reawaken and discover an untapped capacity that comes from within and is expressed as a powerful presence standing in service to a group.

Vlad Vaiman, "Talent Management of Knowledge Workers: Embracing the Non-Traditional Workforce"

Vlad Vaiman, "Talent Management of Knowledge Workers: Embracing the Non-Traditional Workforce"
Pal Ma | 2010 | ISBN: 0230242871 | 304 pages | epub | 2,2 MB

Freelancers possess a tremendous amount of knowledge, skill, and ability. Identifying, defining, and implementing talent management strategies aimed at ensuring the effective management of non-traditional knowledge employees in an organization are the key themes of this book.

John L Ward, Amy Schuman, Stacy Stutz, "Family Business as Paradox"

John L Ward, Amy Schuman, Stacy Stutz, "Family Business as Paradox"
P..grave M..illan | 2010 | ISBN: 0230243606 | 256 pages | PDF | 5,1 MB

Rather than having to choose between the family and the business, the authors argue that if family-owned businesses can consciously manage and, synthesize these contradictions, the Family Enterprise will have a long-term strategic and competitive advantage and the family will remain committed to continuity.

Randel S. Carlock, John L. Ward, "When Family Businesses Are Best: The Parallel Planning Process for Family Harmony and Business Success"

Randel S. Carlock, John L. Ward, "When Family Businesses Are Best: The Parallel Planning Process for Family Harmony and Business Success"
Pal M | 2010 | ISBN: 0230222625 | 288 pages | PDF | 2,1 MB

This book explores how effective planning and communication helps family businesses around the world address growth challenges as they strive to become high performing multi-generation family enterprises.

Frederick D. Lipman, "The Family Business Guide: Everything You Need to Know to Manage Your Business from Legal Planning to Business Strategies"

Frederick D. Lipman, "The Family Business Guide: Everything You Need to Know to Manage Your Business from Legal Planning to Business Strategies"
PalM | 2010 | ISBN: 0230105157 | 300 pages | PDF | 2,7 MB

A practical guide to best and worst practices for family businesses—from drawing up incorporation documents to succession planning to selling the business. The book also includes examples from actual court cases and presents these lessons in an accessible manner. Sample legal agreements are included which help to avoid some of the major risks to the family business.

M. Joseph Sirgy, Rhonda Phillips, D. Rahtz , "Community Quality-of-Life Indicators: Best Cases

M. Joseph Sirgy, Rhonda Phillips, D. Rahtz , "Community Quality-of-Life Indicators: Best Cases V"
S,..ger | 2011 | ISBN: 9400705344 | 372 pages | PDF | 7 MB

This book contains "best practices" of community quality-of-life indicator systems implemented in various communities throughout the world.

The cases in this volume describe communities that have launched their own community indicators programs. Elements that are included in the descriptions are the history of the community indicators work within the target region, the planning of community indicators, the actual indicators that were selected, the data collection process, the reporting of the results, and the use of the indicators to guide community development decisions and public policy.

Gary Heerkens, "The Business Savvy Project Manager: Indispensable Knowledge and Skills for Success"

Gary Heerkens, "The Business Savvy Project Manager: Indispensable Knowledge and Skills for Success"
M.gH | 2005 | ISBN: 007144307X | 350 pages | PDF | 1,2 MB

Valuable business skills from a leading project management expert

To make the leap from average to superior, you must develop the skills to manage each project like a small business. The Business-Savvy Project Manager thoroughly explains key concepts, principles, and tools for project managers to provide organizations with superior return-oninvestment and top performance. From portfolio management and strategic alignment to calculation of economic metrics and effective use of both financial and nonfinancial criteria in project proposals, it gives you the business savvy for top-level performance and certain career success.

Marsha Collier, "eBay For Dummies, 6 edition"

Marsha Collier, "eBay For Dummies, 6 edition"
For Dum.mies | 2009 | ISBN: 0470497416 | 411 pages | PDF | 8,9 MB

The bestsellng guide to successfully buying and selling on eBay, fully revised and updated
eBay is the world's #1 shopping and selling site, where millions find bargains and make money with their own sales. Marsha Collier is the #1 eBay expert and bestselling author, with more than a million copies of her books in print. And eBay For Dummies has been the bestselling book on eBay since the original edition in 1999.

Thoroughly updated to cover all the changes in the eBay site, eBay For Dummies, 6th Edition gets you started with information about signing up and navigating the site. It shows you how to find the best bargains, bid to win, and complete your purchase securely. Then it guides you into become a successful eBay seller, showing you how you can pick up extra money in a tight economy with eBay sales.

Ian P. Buckingham, "Brand Champions: How Superheroes bring Brands to Life"

Ian P. Buckingham, "Brand Champions: How Superheroes bring Brands to Life"
Pal Ma | 2011 | ISBN: 0230220320 | 256 pages | PDF | 8,2 MB

A case-study based guide which showcases the individuals within organizations who nurture and sustain brands and bring them to life through their everyday performance. Critical enough to remain credible yet overwhelmingly positive, it is a charismatic illustration of how to achieve true brand engagement.

Rich Dad, Poor Dad (Ayah Kaya, Ayah Miskin)

Ayah Kaya, Ayah Miskin (Rich Dad,Poor Dad) Notes

Dilema Melayu

Dilemma Melayu (Malay Dilemma) Paper

Pertama kali saya membaca buku "Dilema Melayu" ialah ketika berada di bangku sekolah rendah. Ayahanda saya seorang yang gemar membaca dan dia menyimpan koleksi buku di bilik bacaannya. Pada suatu hari, ketika meninjau-ninjau buku di dalam bilik ini, saya terlihat buku tersebut. Perkataan "Dilema" begitu menarik perhatian saya lantas saya mengambil buku tersebut untuk membacanya.

Dilema berasal daripada perkataan yang dipinjam daripada Bahasa Inggeris "Dilemma". Dalam bahasa yang mudah, ia bermaksud kesukaran membuat pilihan atau kebuntuan masalah. Penulis buku ini, Tun Dr Mahathir Mohamad, menujukan kebuntuan ini terhadap keadaan orang Melayu selepas peristiwa kekecohan di Kuala Lumpur bertarikh 13hb Mei 1969.

Menurut beliau, setelah Merdeka, nasib orang Melayu tidak banyak berubah malah masih terpinggir di dalam pembangunan negara. Dalam keadaan yang sulit sebegini, beliau menyarankan bahawa pemimpin negara terutamanya Tunku Abd Rahman supaya lebih serius meninggikan taraf kehidupan orang Melayu.

Tun Dr Mahathir juga mengemukakan teori "survival of the fittest". Ketika membandingkan kemajuan bangsa Cina dan bangsa Melayu di Semenanjung, beliau berpendapat bahawa kaum Cina lebih maju dari segi eknomi kerana mereka berasal dari keturunan yang telah mengharungi pelbagai rintangan untuk sampai ke Tanah Melayu sebelum ini.

Nenek moyang mereka mengambil keputusan untuk meninggalkan Tanah Besar China dan menyertai pelayaran ke Tanah Melayu. Keadaan muatan kapal yang penuh sesak dan pelayaran penuh cabaran itu membuatkan mereka lebih tabah dan gigih dalam usaha kehidupannya.

Hal ini berbeza dengan bangsa Melayu yang apabila lahir sahaja ke mukabumi, mereka telah punyai tanah untuk bercucuk tanam dan diusahakan. Keadaan ini membuatkan mereka mengambil sikap "sambil lewa" terhadap sumber-sumber kehidupan yang ada.